Navigating Global Relationships

March 28, 2024 Internet Marketing No Comments

Navigating Global Relationships written by John Jantsch read more at Duct Tape Marketing

 The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Andy Molinsky, a distinguished professor at Brandeis University’s International Business School. With a Ph.D. in organizational behavior and a master’s in psychology from Harvard University, Andy is renowned for his expertise in cross-cultural communication and […]

How To Hire a Fractional CMO written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.

This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth.

Key Takeaways:

I explore the game-changing concept of Fractional Chief Marketing Officers (CMOs), highlighting its cost-effectiveness compared to traditional hires. Emphasizing the importance of leading with strategy, I challenge the conventional project-based approach to marketing, advocating for a transformative focus on strategic direction. By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond. Tune in to discover how embracing Fractional CMOs and prioritizing strategy-first methodologies can revolutionize your marketing approach and drive long-term success.

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