Visual content stands out more than other types of media, is easier to digest and preferred by many, and also allows viewers to connect deeper with the content and build familiarity and trust with any people within the video.
In 2016, 62% of B2B marketers rated video an effective content marketing tactic (Content Marketing Institute), and 70% of B2B buyers and researchers watch videos throughout their path to purchase. Video has become an integral part of the B2B buying experience.
So with that in mind, here are some key considerations when creating videos as part of your B2B marketing strategy:
1:09: Determine Your Style
1:53: Keep your Video Short & Simple
2:29: Develop a Compelling Script
2:56: Use What You Already Have to Start Shooting
3:54: Test What Works
Now that you know more about successful B2B video marketing, please check out our recent blog posts covering more useful Inbound Marketing tips: http://blog.umamimarketing.com/
If you liked this video, subscribe to the Umami Marketing YouTube Channel. I’ll be back again in December to answer more of your questions. See you next month!